dare to be dirty

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The Hidden Cost of Fast Fashion: Why Fabric Care Is the New Luxury

Luxury isn’t just about what you wear — it’s how you care for it. In a world driven by fast fashion, Juliette offers a smarter, more sustainable alternative. Learn why fabric care is becoming the new marker of true style, and how preserving your wardrobe is the ultimate luxury flex.

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How to Care for Summer Fabrics This Fourth of July

Get your summer clothes party-ready with Juliette — NYC’s go-to for eco-friendly, hassle-free laundry and dry cleaning. From linen to silk, we keep your fabrics fresh so you can enjoy the 4th worry-free.

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Crisis Averted: The Instant Stain Removers Every Stylish New Yorker Should Have

In a perfect world, no one would ever spill red wine on silk. But in New York? Life happens fast — and usually on your favorite outfit.

Rechelle Balanzat, founder of Juliette, recently shared her expert advice in NBC Shop TODAY, breaking down her favorite instant stain removers and why every New Yorker should have one tucked in their tote.

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How Often Should You Wash Your Towels?

Let’s Talk Towels — and the Dirty Truth Behind Them
We all love that plush, hotel-fresh feeling from a perfectly laundered towel. But here’s the question we’ve all quietly wondered: How many times can you use a towel before washing it?

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Spotless Standards: Rechelle Balanzat on Redefining Luxury During AAPI Heritage Month

This AAPI Heritage Month, meet the woman transforming laundry into a luxury experience. Rechelle Balanzat, founder of Juliette, isn’t just cleaning clothes—she’s raising the standard. With eco-friendly care, tech-savvy service, and a signature scent, Juliette treats your wardrobe the way you do. Built from grit, grace, and heritage, Rechelle’s story proves that luxury isn’t loud—it’s intentional.

Discover how she’s changing the game—one garment at a time. Read More.

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Juliette Hot Off the Press

At Juliette, we’ve been making waves in the media with our commitment to eco-friendly dry cleaning, innovative customer solutions, and expert fabric care. We’re thrilled to share some of our recent press coverage that highlights what makes Juliette stand out in the world of garment care.

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