Most New Yorkers assume dry cleaning is dry cleaning.

Drop off. Pick up. Done.

But according to JULIETTE founder Rechelle Balanzat, that assumption is costing people their clothes.

January in New York is when reality sets in.

The parties are over. The temperatures are unforgiving. And suddenly, your wardrobe is doing real work again.

This is also the moment when we see the most damage done to great clothing.

At JULIETTE, January is our busiest inspection month. Not because people are careless—but because most New Yorkers have never been taught how to truly care for the pieces they invested in.

When the holiday sparkle fades, your wardrobe tells the real story. Cashmere worn on repeat. Coats dulled by city weather. Dresses marked by nights out. Sequins, silks, and velvets that made memories and now need expert attention.

Read to learn more.

Winter in New York asks more from your wardrobe. Cashmere works overtime. Wool coats face city grit. Velvet and silk come out for celebrations and need thoughtful handling.

To keep your winter pieces flawless all season, JULIETTE created a guide based on the same principles our experts use every day inside our studio.

New York moves quickly. Your schedule fills before the day even begins. Between work, travel, dinners, events, and everything in between, laundry is the one task that feels impossible to fit in.

That is why busy New Yorkers rely on JULIETTE.

Winter fabrics require a different level of attention. Cashmere. Merino. Wool. Velvet. Silk. Each one behaves differently in cold weather and harsh indoor heating.

At JULIETTE, we care for these fibers daily, and we know exactly what they need to stay beautiful.

The holiday season brings out pieces that matter. The designer coat you invested in. The silk blouse you save for special evenings. The vintage knit that holds a memory.

At JULIETTE, we believe clothing tells a story, and our job is to preserve it.

This Thanksgiving, skip the stress and savor the moments that matter. Whether you’re hosting, traveling, or soaking up every second with family and friends, there’s one thing you shouldn’t worry about — laundry.

Discover how JULIETTE helps New Yorkers enjoy a truly effortless holiday season.

JULIETTE reflects on our long standing support of the ARK Gala and the powerful impact of ARK Solves’ Feed Back program. From helping families grow their own food to strengthening entire communities, this partnership is one of the ways we live our core value of giving back.

Here’s the truth… your favorite pieces deserve more than a simple clean. They need to rest, refresh, and recover.

At JULIETTE, we call it the wardrobe detox — a luxury reset that brings your clothes back to life. Discover how to revive your wardrobe the right way.

Here’s how JULIETTE helps you protect your investment and keep your designer wardrobe impeccable.

From subway grit to closet chaos, New York takes a toll on your wardrobe. In The NYC Wardrobe Survival Guide, Rechelle Balanzat shares how to keep your clothes flawless through every season — from tackling fabric fatigue to mastering quick fixes on the go. Discover how to care for your pieces like a true New Yorker: with grit, grace, and a little help from JULIETTE.

Even minor stains can dull luxury fabrics over time, so the first step is prevention and early action. Here are some JULIETTE-approved tips for keeping your fall wardrobe pristine.

It’s the end of October. The city is buzzing, calendars are full, and the first hint of holiday chaos is in the air. Between office parties, school events, and weekend soirées, your wardrobe is about to work harder than ever.

Here’s the secret: the difference between looking polished and looking pulled-together is preparation. And Juliette? We make it effortless.

This season, don’t let the city wear down your wardrobe. With Juliette, your cashmere stays chic, sexy, and oh-so-soft just like day one.

At Juliette, we don’t just clean coats. We protect your wardrobe’s hardest-working pieces, so you can step into fall looking polished, powerful, and entirely unbothered.

At Juliette, we don’t just clean. We elevate. And this month is the perfect moment to reimagine your closet with a little help from expert care.

Some wardrobes whisper. Others roar. Juliette makes sure yours always gets noticed — even on the busiest NYC mornings.

In a city that never sleeps, the real luxury isn’t designer bags, it’s time. Here’s why more New Yorkers are entrusting their wardrobes to Juliette.

Sweat, pollution, coffee spills — the city leaves its mark, often unseen. Discover why professional laundry is the ultimate fashion detox.