Dry Cleaning, Demystified: The Campaign Changing Perceptions
At Juliette, we believe that caring for your clothes should be simple, sustainable, and stress-free. But let’s be honest—there’s a lot of misinformation out there about dry cleaning. That’s why we’re excited about the Drycleaning & Laundry Institute’s (DLI) new social media campaign, spearheaded by industry experts Rechelle Balanzat (Juliette), Kyle Nesbit (Tide), Ray Kroner (Kroner Dry Cleaners), Dave Coyle (Maverick), Ken Sandy (Dryy), Evan Suber (Perfect Cleaners), and Lilah Babiak (Benzingers) as part of this initiative, aimed at educating consumers about what really goes on behind the scenes.
“Social media isn’t just about posting— it’s about connection, influence, and impact.
A cohesive communication strategy like this has never been done before in our industry, and we’re excited to start building real connections with the public.”-Rechelle Balanzat, CEO and Founder of Juliette
Busting the Myths
Over the years, we’ve heard every misconception about dry cleaning—it's too harsh, it’s unnecessary, it wears clothes out. But the truth? Professional cleaning, when done thoughtfully, actually extends the life of your garments, helps remove stains that home washing can’t, and—at least the way we do it at Juliette—uses eco-friendly, non-toxic cleaning methods that protect both your clothes and the planet. We love seeing Rechelle and DLI take a stand to clear up these misunderstandings and show consumers what truly goes into garment care.
A Fresh Take on Fabric Care
Through this campaign, Rechelle and DLI are sharing expert-backed insights that resonate with what we at Juliette have always believed: not all cleaning methods are created equal. Take cashmere, for example. We’ve seen customers hesitant to dry clean their sweaters, worried about damage, but in reality, skipping professional cleaning can lead to dirt and oil buildup that weakens fibers over time. With proper care, your favorite sweater stays soft and luxurious for years. That’s the kind of knowledge this campaign is bringing to light, and we couldn’t support it more.
Why This Matters
For us, it’s always been about more than just cleaning clothes—it’s about helping people make informed decisions that keep their wardrobes looking and feeling their best. Rechelle’s involvement in this campaign is a game-changer because she’s making industry knowledge accessible to everyday consumers. From breaking down the science of stain removal to explaining why professional cleaning is necessary for certain fabrics, this initiative is setting the record straight—and we’re all for it.
At Juliette, we love when industry leaders step up to educate consumers about garment care. It aligns with everything we stand for. The dry cleaning industry is highly fragmented and often overlooked. At Juliette, we strive to close that gap by connecting fashion with dry cleaning.
We’ll continue sharing tips, busting myths, and making sure your clothes get the thoughtful, eco-friendly care they deserve.
Have a cleaning question? Text us at (315) 284-5689 or sign up at www.juliette.nyc