Spotless Standards: Rechelle Balanzat on Redefining Luxury During AAPI Heritage Month
New York women know: luxury isn’t just about labels—it’s about how you live. And no one understands that quite like Rechelle Balanzat, founder and CEO of Juliette.
This AAPI Heritage Month, we celebrate the women who move with intention. Rechelle Balanzat isn’t just running a business—she’s quietly setting a new standard for garment care.
Rechelle grew up knowing the value of hard work, attention to detail, and showing up—beautifully. Years later, when she launched Juliette, she brought all of that to the table and added a twist: What if dry cleaning and laundry felt more like a luxury experience than a chore? What if laundry and dry cleaning, too, could be elevated?
It started with a question: Why doesn’t anyone treat your clothes the way you do?
So she built a brand that did.
Juliette isn’t your average laundry service. We use non-toxic, eco-friendly products, avoid plastic, and return your clothes folded or hung like they belong on the racks at The Row. Rechelle designed every detail with intention—from our seamless tech to our signature scent—because luxury lives in the little things.
But behind the curated calm is a woman who had to fight for her seat at the table. As an AAPI founder in an industry dominated by legacy businesses and little innovation, Rechelle carved her own path—one pickup and delivery at a time. She didn’t inherit this; she built it.
Her story is a reminder that luxury isn’t loud. It’s thoughtful. It’s intentional.
At Juliette, we believe in honoring where you come from—and celebrating where you’re going. Rechelle’s journey is proof that heritage and grit can exist side by side. And when they do? That’s where the magic happens.
Here’s to the quiet power of women who lead with grace. The elegance of discipline. And the belief that care—when done well—is its own kind of luxury.
From all of us at Juliette: Happy AAPI Heritage Month.