Juliette continues to bridge the gap between Fashion & Lifestyle
Event Recap: Juliette Hosts Nike x Wagyu Collaboration
In a dynamic blend of innovation and collaboration, Juliette recently hosted Nike’s partnership for an exclusive experience blurring the lines between lifestyle, custom wear and athleisure wear. This groundbreaking event not only highlights Juliette as a category defining company, but also reinforces our commitment and integral role in giving back to the community. The event, which featured custom-designed Nike Tech Fleece garments using our equipment, brought forward hundreds of locals and shone a light on the values we strive to spread in the dry cleaning industry. It was an honor to have had the opportunity to host with the streetwear brand Wagyu Japan at our Harlem location in hopes to give back to the community, and push our vision forward of bridging the gap between fashion, garment care, and lifestyle.
Walter Harvin, a Harlem native and the creative force behind the streetwear brand Wagyu Japan, is redefining what it means to be a creator within today's artistic landscape. His brand—rooted in authenticity and unity—aims to bring local artists, friends, and family together in a positive and collaborative way. With a focus on humility and uplifting often-overlooked communities, Walter’s efforts have garnered attention from major fashion brands, including Nike. We are so proud to have hosted the collaboration between Walter and Nike and we hope to see what is next in Wagyu Japan’s Journey.
Function Meets Lifestyle
The event highlighted the synergy between Nike’s forward-thinking design ethos and Juliette’s dedication to redefine what it means to be a relevant dry cleaner. Attendees got to experience a hospitable and traditional dry cleaner environment, while getting their Nike garments customized with the creators’ innovative methods. Through this process, it became clear that staying relevant in the fast moving dry cleaning industry requires, not only effort, but passion.
Elevating the Dry Cleaning Industry
Historically, dry cleaning has often been perceived as a behind-the-scenes industry. This event aimed to shift that narrative. By combining art, with a sense of community, we collectively created an atmosphere that was not only fun, but educative as we used this opportunity to explain, and live demonstrate the process that the garments were undergoing during customization.
Changing Perceptions
One of the most significant outcomes of the event was a renewed appreciation for the role of dry cleaners in lifestyle and fashion. By hosting a globally recognized brand like Nike, Juliette continues to elevate an entire industry by interception with fashion and lifestyle. Attendees left with a deeper appreciation for the artistry behind garments and their respective customizations.
Looking Ahead
The Nike x Wagyu event marks a pivotal moment in redefining what it takes to stay relevant today. By bridging the gap between fashion, lifestyle, and garment care, Juliette continues to challenge perceptions, drive innovation, and create meaningful connections between brands and consumers. Together, we’re elevating the standards of what it takes to be the best at what you do.