How Juliette’s Founder Built a Brand That Busy New Yorkers Trust

Written By rechelle balanzat

Rechelle Balanzat founded Juliette out of a desire to elevate laundry — turning it from a chore into a luxury experience.

Her secret?
A commitment to quality, sustainability, and customer obsession. Juliette now serves thousands of New Yorkers who expect the best.

“New Yorkers are always on the move — I wanted to create a brand that gave them time back, while making them feel cared for.” – Rechelle Balanzat

Today, Juliette is trusted by celebrities, CEOs, and families across NYC. It’s not just laundry. It’s a lifestyle.

Sign up at WWW.JULIETTE.NYC

rechelle balanzat
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