How Often Should You Wash Your Towels?

Let’s Talk Towels — and the Dirty Truth Behind Them
We all love that plush, hotel-fresh feeling from a perfectly laundered towel. But here’s the question we’ve all quietly wondered: How many times can you use a towel before washing it?

According to luxury laundry expert and Juliette founder Rechelle Balanzat — not as many times as you think.

“Towels trap moisture and bacteria. If they don’t have time to fully dry between uses, you’re basically wiping yourself with yesterday’s shower,” Rechelle explains in Southern Living’s latest article. Read more here.

So, what’s the magic number?
Generally, after three uses — max. And if you leave your towel in a humid bathroom or toss it on the floor, cut that down to one or two.

Why It Matters:

• Towels carry dead skin cells, sweat, and bacteria.

• Overuse leads to musty smells, skin breakouts, and frayed fibers.

• Proper care = longer-lasting towels and better hygiene.

Juliette’s Pro Towel Tips:

• Always hang towels flat to dry.

• Wash in warm water with a fragrance-free detergent.

• Skip the fabric softener (it coats fibers).

• Add white vinegar once a month to strip residue.

Bonus Tip: Want towels that smell amazing and feel better than brand new? Leave it to Juliette.

We’ll pick up your towels, launder them with our signature eco-friendly process, and return them wrapped in a reusable, luxury garment bag.

📦 Book your first pickup now
➡️ Sign up at www.juliette.nyc