In my line of work, I tend to see the same thing over and over, and over again. But here’s one day when it was different…

Rechelle Balanzat CEO and Founder of Juliette, recently sat down for an interview with Emily Wriston Founder of LUXE PR AGENCY on how fashion, lifestyle, and technology intersect.

I remember applying to the Goldman Sachs 10,000 Small Businesses Program back in 2018. I remember working late into the night on my application. I remember the interview process and being nervous as hell. I remember getting the call that I had been selected and jumping up and down like a little girl. I had to shorten my trip through Europe so I could commit the next few months to the program. Little did I know how much it would change my life.

Back in 2013 I had this great idea for a company. It was an app that would pickup, clean, and deliver your clothes in 24 hours. I thought it was genius! But there was one big problem - how do I build a company from scratch? As the saying goes “where there’s a will, there’s a way”.

It’s Friday evening, you’re grabbing drinks with girlfriends after a long work week. You decide to have a glass or...three of Malbec and start chatting it up with your gals. Around the second or third drink, you suddenly realize you've spilled on your $600 Fleur du Mal slip dress. Perhaps you were overly enthusiastic in your swirling or simply gesticulated too much at the bar...yikes...however, whatever caused it, you realize you must remove the stain as soon as possible, but how??? 

When I decided to pursue entrepreneurship, I had no idea of the adventure that lay ahead.

Have you ever had a garment that you needed to take to the cleaners but were too busy to drop-off?