Rechelle Balanzat, founder of Juliette, turned a personal frustration with laundry into a luxury service trusted by New York’s busiest professionals. Here's how she built a brand that makes dry cleaning feel as indulgent as your favorite designer dress.

Let’s Talk Towels — and the Dirty Truth Behind Them
We all love that plush, hotel-fresh feeling from a perfectly laundered towel. But here’s the question we’ve all quietly wondered: How many times can you use a towel before washing it?

Uncover why some garments fare better with a soft handwash than harsh solvents—and how to keep them fresh and fabulous at home.