For Filipino American History Month, we’re celebrating JULIETTE founder Rechelle Balanzat and the Filipino heritage, values, and experiences that helped shape the way she built a modern garment care brand in New York City.

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From subway grit to closet chaos, New York takes a toll on your wardrobe. In The NYC Wardrobe Survival Guide, Rechelle Balanzat shares how to keep your clothes flawless through every season — from tackling fabric fatigue to mastering quick fixes on the go. Discover how to care for your pieces like a true New Yorker: with grit, grace, and a little help from JULIETTE.

Hot, humid, and always on the go—New York summers can be brutal on your wardrobe. Here’s how to stay polished and odor-free between professional cleans, according to Juliette.

Rechelle Balanzat, founder of Juliette, turned a personal frustration with laundry into a luxury service trusted by New York’s busiest professionals. Here's how she built a brand that makes dry cleaning feel as indulgent as your favorite designer dress.

Let’s Talk Towels — and the Dirty Truth Behind Them
We all love that plush, hotel-fresh feeling from a perfectly laundered towel. But here’s the question we’ve all quietly wondered: How many times can you use a towel before washing it?

Uncover why some garments fare better with a soft handwash than harsh solvents—and how to keep them fresh and fabulous at home.