Cashmere is a luxurious fabric that adds elegance and warmth to any fall or winter wardrobe. However, its delicate nature and higher price point can make washing it at home feel intimidating.

Rechelle Balanzat, our founder and CEO, shares her expert tips in InStyle on how to care for your cashmere pieces properly. 

At Juliette, we're thrilled to share the latest press features highlighting our founder and CEO, Rechelle Balanzat. From laundry tips to cleaning advice, Rechelle's expertise is making waves in the media.

Get ready for our fourth laundry and dry cleaning brand…in the heart of Harlem!

We are paying homage to Harlem's urban culture, vibrant community, and historic past.

Tired of spending your valuable time on laundry day? Our convenient laundry and dry cleaning service is here to save the day! We pickup and deliver all over Manhattan from the Financial District to 110th Street.

Fabric softener.

This one laundry product seems to be all the rage nowadays, but what most people don’t know is that… they’re probably using it wrong.

Low prices. That’s what some people want.

We hear you.

But please hear us, too.

Holidays and flights never mix well together. Yet, here I am.

Doing both.

Here’s three quick tips that will help you become the go-to host!

JULIETTE started because I saw a problem in the industry: why can’t we get laundry as easily as anything else?

Luis isn’t always in the store like everyone else and sometimes, he sees even crazier sh*t than us.

Let’s take you back to last Friday. Here’s what happened… in his point of view.

It can take a lot of trial and error to master the perfect laundry routine. Finding the right products to care for your garments and knowing the right steps to using them is an important part. Using fabric softener will help to reduce the harshness in clothes and leave your garments feeling and smelling fresh. 

Finally… my shift is almost over.

It’s already so late and I can’t wait to just get back home. Tomorrow’s my day off.

There’s not a lot of people here right now – thankfully – maybe about six people – all couples. They’re all almost done.

The lights are dimmed. The velvety walls and dark-stained floor makes it feel homey.

It’s getting late.

I’ve lived in my apartment for over a week now and I still haven’t done my laundry. I mean… Look at it: the white hamper is filled to the brim and my light pink underwear is just seconds from hitting the floor.

“Ugh,” I say to myself as I continue scrolling on my phone.

Then – of course – an ad for a nearby laundromat appears on my Instagram: “OPEN 24/7!” it reads in colorful text.

How do you run a successful company in a post-Covid world? Among other things, we believe the key to success lies in a simple answer: the people.

Here at JULIETTE, we have dedicated employees from many different backgrounds and corners of the world including India, Vienna, New York, Miami, and Arkansas. We love that every person brings something special to the table.

People have been doing laundry for hundreds of years. Some people may consider laundry and dry cleaning to be a boring, everyday chore, but here at JULIETTE, we know that that is not the case. JULIETTE is taking the old, and turning it into new. Through innovative technology, we are revitalizing the dry cleaning and laundry industry to make doing this once mundane chore a thing of the past.

Recently, JULIETTE’s inspiring founder Rechelle Balanzat was featured in “The Science of Getting Rich for Women” by Sara Connell. Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps writers, entrepreneurs, and coaches, skyrocket in their success by helping them become published authors and in-demand speakers.

Here at JULIETTE, we have a commitment to leaving as small of a carbon footprint as we can! In an effort to reduce our carbon footprint, we have developed environmentally friendly garment bags and hangers.

As opposed to many other laundry and dry cleaning companies, we have opted out of using wire hangers. Instead, we use black velvet hangers.

Here’s how to get rid of pesky stains on your summer fabrics!

What is “Chinese laundry?”

It’s a noun that dates back to the 20th century and is a business that flourished for years. And though there are only 19 Chinese laundromats left in New York City, their history can’t be ignored because the art of Chinese Laundry is what the dry cleaning and laundry industry were built on.

And at Juliette, we’ll be preserving it and bringing it to the 21st century.