dare to be dirty
The Winter Laundry Reset: How to Clean Your Wardrobe Without Ruining It
By late winter your clothes feel tired even if you are not.
This is the moment for a reset. Not a purge, just a proper clean.
Here is how to deep clean your winter wardrobe safely.
Drop Your Pants Here: Valentine’s Day Laundry Truths No One Tells You
Drop your pants here.
No judgment. Just really clean pants.
Read More.
The Things We Do for Love (And Laundry): How Winter Dating Wrecks Your Clothes
February in New York has a very specific energy. Cold sidewalks, glowing street lights, and heavy coats brushing past strangers. Your favorite outfit makes another appearance because, honestly, it just works. But even trusted sweaters, coats, and trousers pick up more city grime than you realize.
Read More.
What Your Dry Cleaner Is Not Telling You
Most New Yorkers assume dry cleaning is dry cleaning.
Drop off. Pick up. Done.
But according to JULIETTE founder Rechelle Balanzat, that assumption is costing people their clothes.
Celebrating Purpose The ARK Gala and Juliette’s Commitment to Community
JULIETTE reflects on our long standing support of the ARK Gala and the powerful impact of ARK Solves’ Feed Back program. From helping families grow their own food to strengthening entire communities, this partnership is one of the ways we live our core value of giving back.
The Post-Party Wardrobe Detox: How to Save Your Favorite Pieces After a Night Out
Here’s the truth… your favorite pieces deserve more than a simple clean. They need to rest, refresh, and recover.
At JULIETTE, we call it the wardrobe detox — a luxury reset that brings your clothes back to life. Discover how to revive your wardrobe the right way.
Time is the New Luxury: Entrusting Your Wardrobe to Juliette
In a city that never sleeps, the real luxury isn’t designer bags, it’s time. Here’s why more New Yorkers are entrusting their wardrobes to Juliette.
Secret Life of Your Clothes: What NYC Dirt Can’t Hide
Sweat, pollution, coffee spills — the city leaves its mark, often unseen. Discover why professional laundry is the ultimate fashion detox.
Why Professional Laundry is a Fashion Investment
Designer pieces don’t come cheap — so why trust them to anything less than expert care? Here’s how Juliette turns laundry into a long-term fashion strategy.
Laundry as Self-Care: Because Even Your Wardrobe Deserves a Little Glam
New York moves fast. But what if your laundry could slow it down — just for a moment? Think of Juliette as your luxury lifeline: turning crisp shirts, cashmere sweaters, and silk dresses into little daily victories of style and confidence.
Summer Heat & Your Wardrobe: How to Keep Your Clothes Fresh Between Cleans
Hot, humid, and always on the go—New York summers can be brutal on your wardrobe. Here’s how to stay polished and odor-free between professional cleans, according to Juliette.
Red, White & Laundry-Free: Juliette Independence Day Weekend Schedule
We're taking a short break to celebrate Independence Day. Here’s the scoop for the weekend.
How to Care for Summer Fabrics This Fourth of July
Get your summer clothes party-ready with Juliette — NYC’s go-to for eco-friendly, hassle-free laundry and dry cleaning. From linen to silk, we keep your fabrics fresh so you can enjoy the 4th worry-free.
Crisis Averted: The Instant Stain Removers Every Stylish New Yorker Should Have
In a perfect world, no one would ever spill red wine on silk. But in New York? Life happens fast — and usually on your favorite outfit.
Rechelle Balanzat, founder of Juliette, recently shared her expert advice in NBC Shop TODAY, breaking down her favorite instant stain removers and why every New Yorker should have one tucked in their tote.
Step-By-Step: How to Request Your First Juliette Pickup in Under A Minute
Getting your laundry picked up and delivered has never been easier. With Juliette, it takes less than 60 seconds to schedule your first pickup. Here’s how.
7 Things You Should Never Dry Clean & Smarter Home Cleaning Tips
Uncover why some garments fare better with a soft handwash than harsh solvents—and how to keep them fresh and fabulous at home.
Spotless Standards: Rechelle Balanzat on Redefining Luxury During AAPI Heritage Month
This AAPI Heritage Month, meet the woman transforming laundry into a luxury experience. Rechelle Balanzat, founder of Juliette, isn’t just cleaning clothes—she’s raising the standard. With eco-friendly care, tech-savvy service, and a signature scent, Juliette treats your wardrobe the way you do. Built from grit, grace, and heritage, Rechelle’s story proves that luxury isn’t loud—it’s intentional.
Discover how she’s changing the game—one garment at a time. Read More.
Juliette Hot Off the Press
At Juliette, we’ve been making waves in the media with our commitment to eco-friendly dry cleaning, innovative customer solutions, and expert fabric care. We’re thrilled to share some of our recent press coverage that highlights what makes Juliette stand out in the world of garment care.
Dry Cleaning, Demystified: The Campaign Changing Perceptions
At Juliette, we believe that caring for your clothes should be simple, sustainable, and stress-free. But let’s be honest—there’s a lot of misinformation out there about dry cleaning.
That’s why we’re excited about the Drycleaning & Laundry Institute’s (DLI) new social media campaign, spearheaded by industry experts.
#DropYourPants This Valentine’s Day with Juliette
#DropYourPants This Valentine’s Day with Juliette!

