What Your Dry Cleaner Is Not Telling You
Most New Yorkers assume dry cleaning is dry cleaning.
Drop off. Pick up. Done.
But according to JULIETTE founder Rechelle Balanzat, that assumption is costing people their clothes.
“Most cleaners process garments in bulk,” she explains. “That’s efficient for businesses—but damaging for clothing.”
Here’s what rarely gets said.
One Method Is Used for Everything
Traditional dry cleaners often use the same solvent cycle for all garments.
Blazers sweaters dresses coats—everything goes in together.
“This ignores fabric blends structure and dyes,” says Rechelle. “Over time it leads to fading stiffness and shrinkage.”
Gentle Cleaning Isn’t Standard
Gentler methods like wet cleaning take more time and skill.
So many cleaners skip them.
At JULIETTE, cleaning methods are chosen garment by garment.
Inspection Is Where Quality Happens
Without proper inspection stains set seams weaken and damage goes unnoticed.
Inspection is not an extra step. It’s the foundation.
Why Juliette Is Different
• Individual garment assessment
• Customized cleaning plans
• Fabric specific treatments
• Care focused finishing
Experience the Difference
Your clothes deserve more than standard care.
Experience JULIETTE.
Text us today at (315) 284-5689 to request your first pickup.