There’s a reason laundry always feels heavier than it should.

It’s not just the clothes. It’s the time it takes to sort, wash, dry, fold. It’s the mental note sitting in the back of your mind all week. It’s the way it quietly takes over your evenings or your weekends.

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Sweat, pollution, coffee spills — the city leaves its mark, often unseen. Discover why professional laundry is the ultimate fashion detox.

Rechelle Balanzat, founder of Juliette, turned a personal frustration with laundry into a luxury service trusted by New York’s busiest professionals. Here's how she built a brand that makes dry cleaning feel as indulgent as your favorite designer dress.