Cashmere is luxurious, delicate, and surprisingly easy to damage.

Learn how to wash, dry, store, and care for your favorite cashmere pieces without ruining their shape or softness.

Most people don’t realize they’re damaging their clothes.

Not intentionally. Just consistently.

“The biggest misconception is that laundry is simple,” says Rechelle Balanzat. “In reality, it’s one of the fastest ways to ruin a wardrobe if it’s done incorrectly.”

At JULIETTE, what comes through the door tells a story. Faded blacks. Stiff whites. Shrunk knits.

Click to learn more.