It started with a vision — a vision to design the most beautiful laundry bag. In thinking about the design, we thought of Fashion, Function, Utility - all the things we hold near and dear at Juliette.

To bring our idea to life, we partnered with one of our biggest advocates from the beginning — top fashion model, Alex Cunha. Alex has walked the runways of Paris, Milan, New York and has been the face of Tom Ford, Hugo Boss, and Giorgio Armani just to name a few.

While a collaboration between a model and a laundry tech company may seem unexpected, “The synchronicity that happens between me and Juliette, through fashion, technology, and design is special. It’s about the life that I live. It’s what my own brand and career is about. There is a beautiful meeting point between me and Juliette,” says Alex Cunha.

Juliette x Alex Cunha is a first of its kind collaboration that unites the progressive approach of Juliette with the fashion and lifestyle of Alex Cunha.

“At Juliette, we aim to elevate the entire laundry & dry cleaning experience. We view every client touchpoint as an opportunity to reach beyond the traditional boundaries of our vertical and create a vision for the future of the industry,” explains Rechelle Balanzat, CEO of Juliette.