dare to be dirty
The New Yorker’s Guide to Never Ruining Your Best Clothes
January in New York is when reality sets in.
The parties are over. The temperatures are unforgiving. And suddenly, your wardrobe is doing real work again.
This is also the moment when we see the most damage done to great clothing.
At JULIETTE, January is our busiest inspection month. Not because people are careless—but because most New Yorkers have never been taught how to truly care for the pieces they invested in.

